Analysis of Online Car Service from User Aspect Using Importance Performance Analysis (IPA) Method | Zendy

M. Faisol | Zendy; Sri Wiwoho Mudjanarko | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Analysis of Online Car Service from User Aspect Using Importance Performance Analysis (IPA) Method

Author(s) -

M. Faisol,

Sri Wiwoho Mudjanarko

Publication year - 2020

Publication title -

journal of world conference (jwc)

Language(s) - English

Resource type - Journals

ISSN - 2656-1174

DOI - 10.29138/prd.v2i2.195

Subject(s) - sample (material) , usability , service (business) , transport engineering , selection (genetic algorithm) , computer science , business , marketing , engineering , human–computer interaction , chemistry , chromatography , artificial intelligence

Several factors are considered by consumers in the selection of online transportation such as ease of ordering, appropriate prices and several other factors. The purpose of this study is to determine the effect of services provided online car services to users and determine the factors that need to be improved. This study used a sample of 96 respondents with data analysis using the Importance Performance Analysis method. The results showed that the Online Car (Grab Car) service affected User Satisfaction and the factors that needed to be improved consisted of Timeliness, Attention to, Safety and Environmental Pollution.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research