Open AccessCorporate Brand Impact on Sales / Revenue
Author(s) -
Brad A. Puckey
Publication year - 2021
Publication title -
muma business review
Language(s) - English
Resource type - Journals
ISSN - 2640-6373
DOI - 10.28945/4831
Subject(s) - revenue , business , marketing , work (physics) , sales management , advertising , finance , engineering , mechanical engineering
The research question explores the importance of corporate brand’s impact on sales / revenue per sharegeneration. This is important because it allows communications executives to understand the impactof their work and justify budget allocations and expenditures.
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