Open AccessNudging Small Business Owners to Adopt Workplace Retirement Plans
Author(s) -
Pete Kirtland
Publication year - 2020
Publication title -
muma business review
Language(s) - English
Resource type - Journals
ISSN - 2640-6373
DOI - 10.28945/4574
Subject(s) - business , plan (archaeology) , small business , business plan , marketing , finance , archaeology , history
Lack of workplace retirement plan adoption by small business owners is driving todays retirement savings crisis. This paper addresses how the use of two artefacts that were developed and implemented using nudging principles influenced small business owners to adopt workplace retirement plans at a much higher rate.
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