The Ethics of Conducting Research Using Social Media: A Discussion Case | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

The Ethics of Conducting Research Using Social Media: A Discussion Case

Publication year - 2018

Publication title -

muma case review

Language(s) - English

Resource type - Journals

ISSN - 2640-6519

DOI - 10.28945/4227

Subject(s) - servqual , social media , context (archaeology) , sociology , quality (philosophy) , business ethics , public relations , service quality , library science , service (business) , management , psychology , political science , business , marketing , history , computer science , archaeology , law , philosophy , epistemology , economics

In 2015, Samuel who was registered for a master’s programme in the Department of Business Management, housed within the Faculty of Management and Commerce at a prominent university located in the Eastern Cape Province of South Africa, decided on a research topic in the area of social media service quality using the E-S-SERVQUAL model. Once he settled on a topic, the next step would be to choose the context in which he would conduct his study. The decision rested on whether it was ethical or not to collect data from clients identified on the Facebook pages of the respective banks he would be studying.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research