Penerapan Kansei Engineering dalam Perbandingan Desain Aplikasi Mobile Marketplace di Indonesia | Zendy

Nucky Vilano | Zendy; Setia Budi | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Penerapan Kansei Engineering dalam Perbandingan Desain Aplikasi Mobile Marketplace di Indonesia

Author(s) -

Nucky Vilano,

Setia Budi

Publication year - 2020

Publication title -

jurnal teknik informatika dan sistem informasi

Language(s) - English

Resource type - Journals

ISSN - 2443-2229

DOI - 10.28932/jutisi.v6i2.2705

Subject(s) - kansei engineering , kansei , principal component analysis , statistical analysis , feeling , computer science , interface (matter) , human–computer interaction , mobile apps , multimedia , engineering , psychology , artificial intelligence , world wide web , mathematics , statistics , social psychology , bubble , maximum bubble pressure method , parallel computing

The company's application design is very important because it displays the company's image and to attract more users to purchase/utilize the application. This research applies Kansei Engineering Method to analyze the emotion or feelings of the user towards the design of a mobile application interface. Six Kansei Words and three specimens are utilised in this research, where Kansei words are selected from words related to user experience. The participants of this research consist of 54 students from Maranatha Christian University. Participants’ responses are studied using multivariate statistical analysis (e.g., Coefficient Correlation Analysis, Principal Component Analysis, and Factor Analysis). This study explores the emotional factors that occur in designing an application. This analysis shows that there are some major factors that greatly influence the design of a mobile application interface. Keywords— Kansei Engineering; Marketplace; User Emotion.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research