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Návrh online marketingovej stratégie vo vybranej spoločnosti
Author(s) -
Mária Matúšková,
Matej Pechota,
Lucia Madleňáková
Publication year - 2017
Publication title -
pošta telekomunikácie a elektronický obchod
Language(s) - English
Resource type - Journals
ISSN - 1336-8281
DOI - 10.26552/pte.c.2017.1.5
Subject(s) - business administration , business , computer science
The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for improving the online marketing strategy of the internet store nay.sk. The result of this article is a summary of proposals for new online marketing tools and measures for the existing marketing strategy of the internet store www.nay.sk.

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