Factors affecting tourist satisfaction in bangladesh

Background: The recent development and the forecasted high growth in tourism sector of Bangladesh give an insight that it has great potentials to develop into a world class tourist zone and requires examination. Aim: The aim of this study is to investigate the factors that impact tourist satisfaction in Bangladesh. Research Methods: A questionnaire survey design was applied in order to determine the influential factors that have substantial impact on tourist satisfaction. Respondents from all over Bangladesh participated in the survey. Results: The results indicate that the identified factors affect tourist satisfaction. From among the factors ̧ information significantly influence tourist satisfaction. The findings suggest to put emphasis on information ̧ accommodation ̧ safety and security factors for boosting the level of tourist satisfaction. Conclusion: The paper provides enhanced information for tourism authorities ̧ and tour operators/managers about the tourists’ perception in Bangladesh. By understanding how and what kind of different services and benefits are to provide ̧ they can take actions for enhancing tourist satisfaction. The study offers an insight on tourists’ perception in Bangladesh. It also expands the literature on the relevant field.