A Study on Students’ Awareness about Organic Food Products and Purchase Behaviour with Special Reference to Tirupur City | Zendy

Sadika Sultana M | Zendy; S Thilak | Zendy

Open Access

A Study on Students’ Awareness about Organic Food Products and Purchase Behaviour with Special Reference to Tirupur City

Author(s) -

Sadika Sultana M,

S Thilak

Publication year - 2018

Publication title -

journal of management and science

Language(s) - English

Resource type - Journals

eISSN - 2250-1819

pISSN - 2249-1260

DOI - 10.26524/jms.2018.10

Subject(s) - sample (material) , test (biology) , ranking (information retrieval) , descriptive statistics , simple random sample , psychology , sampling (signal processing) , sample size determination , statistics , mathematics , computer science , environmental health , medicine , information retrieval , paleontology , population , chemistry , filter (signal processing) , chromatography , computer vision , biology

This study is focused on the awareness among the students about organic products, buying behavior and attitude towards the organic products. The research design adopted in the study was descriptive design. This study is based on the primary data and the data has been collected from the students employing a structured questionnaire. The sampling technique used in this study is convenient sampling method where the sample size comprises of different types of students in order to test their awareness about organic products. A sample of 118 respondents was taken for the study. The tools applied to analyze the data included simple percentage analysis, chi-square test and average ranking analysis.

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