Web mining for e-commerce websites using repeat-purchase models | Zendy

Mihir Dash | Zendy

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Web mining for e-commerce websites using repeat-purchase models

Author(s) -

Mihir Dash

Publication year - 2017

Publication title -

journal of management and science

Language(s) - English

Resource type - Journals

eISSN - 2250-1819

pISSN - 2249-1260

DOI - 10.26524/jms.2016.2

Subject(s) - purchasing , direct marketing , database marketing , loyalty , loyalty business model , e commerce , web application , marketing , customer relationship management , business , computer science , world wide web , marketing management , relationship marketing , service quality , service (business)

ABSRACT: e-retailing and database marketing are two emerging industries that require strong support from the CRM system. It is important for a website to keep its customers interested and come back frequently to visit. As web data and direct marketing data are available in huge volumes, data mining is an important and popular tool for both industries to develop good CRM systems to target loyal customers. Since most of this data is primary purchasing data, one could even go one step further to develop models to describe and predict behaviour of customers.

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