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Cellular phones are taking a very important role in our day to day life. Communication is an essential aspect in human life and the role of cell phones has become a very important part in these days. In recent years, the number of mobile phones in the world had been increased at an exponential rate. The reasons for this are numerous, however lower prices and the availability of new technology mean that even the younger ones now own and regularly use mobile phones. Moreover, it has the capability to keeps in touch with family and friends from faraway places; these days due to the development of advanced technologies cell phones are not accomplished only for receiving and talking phone calls, but can also stores important data, takings cameras, stores songs etc.

A study on customers’ attitudes on cell phones in tiruchirappalli city