A tradução de rótulos virtuais no e-commerce : um olhar sobre cosméticos infantis

In recent years, it is possible to see an exponential increase in internet shopping. This increase brought about changes not only in the way consumers purchase products, but also in the way they get information about what to buy. This research has explored the characteristics of a textual genre that emerges in the context of digital technology, specifically e-commerce, due to the consolidation of supply and purchase of products in virtual stores. Although virtual labels play a similar role to the physical labels, it was observed that the supply of products in the e-commerce still needs regulatory and supervisory mechanisms that support translation, which made this a very important study. Through the observation of virtual labels of products manufactured and sold in Brazil, the main physical and linguistic elements of virtual labels from authentic texts of the target community were described. As a consequence, subsidies were provided to the translation of virtual labels of children's care products manufactured overseas and sold in Brazil on the Internet, in order to help translators and other professionals involved in import, labeling and distribution of industrial products in e-commerce.