Open AccessValor da marca baseado no consumidor : impactos no desempenho de produtos
Author(s) -
Gabriel Porto Carvalho
Publication year - 2015
Language(s) - Uncategorized
Resource type - Dissertations/theses
DOI - 10.26512/2015.06.d.19187
Subject(s) - brand equity , brand management , brand awareness , business , marketing , advertising , brand extension , product category , product (mathematics) , purchasing , mathematics , geometry
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