KAMUDA TASFİYE YOLUYLA SATIŞLARDA MÜŞTERİLERİN TERCİHLERİNİ ETKİLEYEN FAKTÖRLER: GÜMRÜK VE TİCARET BAKANLIĞI ÖRNEĞİ

Aim: Purpose: The purpose of this study is to determine factors of purchasing preferences from the Ministry of Customs and Trade. Method: In this research, it was used as a descriptive survey model. The research consists of 500 customers who have applied to the Ministry of Customs and Trade, Central Anatolia Regional Directorate, Ergazi Purge Operation Directorate and Ankara Retail Sales Management Directorate, bought vehicles and goods from customs. In this research, the survey method was used as a data collection tool. Findings: 10% of customers who buy goods and vehicles from customs prefer the auction method, 90% of custom prefer the retail method. 71,4 % of custom remark to When they purchase a product, they want to purchase another product. The first reason of purchase product preferance is these products are being sold by government, second reason is these products are not on the market, the last reasons are these products are quality, cheap, have easy procedure, have several varieties and it can be pay by installment.