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Las empresas, sin importar su tamano, presentan como deseo comun, perdurar indefinidamente en su sector; sin embargo, en ciertas ocasiones, aspectos internos, evitan la sostenibilidad de las empresas, llevandolas al ocaso, mas aun cuando la administracion no se enmarca dentro de un sistema de gestion adecuado. Las empresas familiares presentan una caracteristica propia que las diferencia de otros negocios, esta es la necesidad de establecer un sistema administrativo sostenible que vincule positivamente a la familia al entorno laboral y directivo, y que esta vinculacion no sea una barrera que impida alcanzar la perdurabilidad del negocio. El presente estudio se enfoca en las empresas familiares de tipo educativo de Babahoyo, con el objetivo de evaluar la relacion entre la gestion de la calidad, su sostenibilidad administrativa. Para esto se usa una metodologia de investigacion principalmente cuantitativa, analizando datos secundarios, estudiando la situacion actual del sector, e investigando documentos teoricos de interes. Finalmente, se obtuvo como resultado que se requiere establecer estructuras administrativas fortalecidas en las instituciones educativas de caracter familiar, que contengan un Consejo de Gobierno que gestione aspectos administrativos importantes, sobre la base de un sistema de gestion de calidad adaptado a las necesidades y caracteristicas propias de la empresa. Palabras clave: Administracion, sostenibilidad administrativa, gestion, empresas familiares, empresas educativas Abstract Companies, regardless of size, have a common desire, endure indefinitely in their sector; however, on occasion, internal aspects, avoid the sustainability of companies, leading them to decline, especially when management does not fall within an appropriate management system. Family businesses have a characteristic that distinguishes them from other businesses, this is the need to establish a sustainable management system that positively linked to family labor and management environment, and that this linkage is not a barrier to achieving the sustainability of business. This study focuses on family businesses Babahoyo educational type, in order to evaluate the relationship between quality management, administrative sustainability. For this a mainly quantitative research methodology used, analyzing secondary data, studying the current situation of the sector, and researching theoretical documents of interest. Finally, we obtained the result that is required to establish administrative structures strengthened in educational institutions of familiar character, containing a Council of Government to manage important administrative aspects, based on a system of quality management adapted to the needs and characteristics Company Keywords: Management, administrative sustainability, management, family business, educative companies Recibido: febrero 2015 Aprobado: mayo 2015

SOSTENIBILIDAD ADMINISTRATIVA DE LAS EMPRESAS FAMILIARES DEL SECTOR EDUCATIVO DE BABAHOYO.