Holiday Shopping in the Time of COVID

AARP Research © 2020 ALL RIGHTS RESERVED The COVID-19 pandemic has had a monumental impact on consumers’ social and purchasing behavior1 – namely, moving more consumers online for social visits, purchases, and banking. With holiday shopping around the corner, AARP conducted a survey to gauge the level at which US adults plan to shop online, and the level of awareness of safe online shopping practices. The phone survey (cell/landline) was completed in October 2020 by 1,005 U.S. adults ages 18 and older who use the internet at least occasionally and indicate they typically shop for gifts, food, decorations for a holiday or observance or event during the months of November through January. This survey yielded a maximum statistical error of ±3.1% at the 95% level of confidence. See page 9 for full Sample and Methodology description. An AARP Survey of U.S. Adults