Open AccessCorporate Blogging: The New Age PR Tool
Author(s) -
Leena Philip
Publication year - 2017
Publication title -
european journal of interdisciplinary studies
Language(s) - English
Resource type - Journals
eISSN - 2411-958X
pISSN - 2411-4138
DOI - 10.26417/ejis.v3i3.p65-75
Subject(s) - publicity , internal communications , public relations , business , perspective (graphical) , order (exchange) , corporate communication , knowledge management , marketing , political science , corporate social responsibility , computer science , finance , artificial intelligence
Effective public relations can create and build up the image of an individual or an organisation or a nation. At the time of adverse publicity or when the organisation is under crisis an effective Public Relations can remove the "misunderstanding" and can create mutual understanding between the organisation and the public. Public relations, in the internal environment area, are directed to both the entire organization and to its individual departments and units. Internal communication and good internal communication channels are of paramount importance. From an internal perspective, organizations must be able to communicate effectively with its human resources in order to streamline organizational development. Finally, public relations must also be an important part of internal communication to promote planned change and development within the organization.