Open AccessThe Relationship between International Marketing Resarch Process and Innovation Capacity
Author(s) -
Dinçer Yarkın,
Yeliz Yeşil
Publication year - 2015
Publication title -
european journal of economics and business studies
Language(s) - English
Resource type - Journals
eISSN - 2411-9571
pISSN - 2411-4073
DOI - 10.26417/ejes.v1i1.p62-67
Subject(s) - internationalization , business , marketing , international marketing , investment (military) , international market , process (computing) , industrial organization , business administration , commerce , international trade , political science , politics , computer science , law , operating system
Market orientation, investment on R-D, leadership, culture are few key determinants of innovation capacity. According to our research, internationalization by exporting playing a role on improving innovation capacity, which requires proper international marketing research. In this study, qualitative data collected from exporters who are the members of Aegean Export Union in Izmir-Turkey. In depth interviews were conducted for investigating the relationship between international marketing research process and innovation capacity.