Open AccessAdvertising Versus Brokerage Model for Online Trading Platforms
Author(s) -
Jianqing Chen,
Ming Fan,
Mingzhi Li
Publication year - 2016
Publication title -
mis quarterly
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 5.283
H-Index - 230
eISSN - 2162-9730
pISSN - 0276-7783
DOI - 10.25300/misq/2016/40.3.03
Subject(s) - revenue , database transaction , business , advertising , china , online advertising , revenue model , commerce , marketing , the internet , computer science , world wide web , database , finance , political science , law
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