PENGARUH EVENT SERVICE QUALITY, EVENT COST DAN EVENT CONVIENIENCE TERHADAP EVENT VENUE SATISFACTION DI JAKARTA CONVENTION CENTRE

The purpose of this research was to show how value equity and its subdimentiosn of service quality, cost, and convenience drive customer satisfaction among visitors who are attending events attending events at Jakarta Convention Centre. The design of this research applies a survey to interview the customers for testing the hypothesis. Meanwhile the required data consist of four variables are event service quality, event cost and event convenience as dependent variable and event venue satisfaction as independent variable. The aggregate numbers of customer being respondent of the study are 117 customer. Data analysis used in this research was consists of Structural Equation Modelling by AMOS 6.0 as software. The result of this research concludes that perceived service from the visitor of Jakarta Convention Centre should be considered by the management because in fact most of respondents show the low level of satisfaction from point service quality to understand the expected service to achieve event satisfaction. Keywords : event service quality, event cost, event convenience and event venue satisfaction