Open AccessHow to Mix Brand Placements in Television Programmes to Maximise Effectiveness
Author(s) -
Nathalie Dens,
Patrick De Pelsmacker,
Peter Goos,
Leonids Aleksandrovs
Publication year - 2016
Publication title -
international journal of market research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.415
H-Index - 54
eISSN - 2515-2173
pISSN - 1470-7853
DOI - 10.2501/ijmr-2016-022
Subject(s) - advertising , recall , product (mathematics) , entertainment , marketing , product placement , brand extension , business , brand awareness , social connectedness , product category , psychology , mathematics , social psychology , political science , geometry , law , cognitive psychology
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