Open AccessService marketing mix of Indian hospitals: a critical review
Author(s) -
Dharmesh Motwani
Publication year - 2014
Publication title -
czech journal of social sciences business and economics
Language(s) - English
Resource type - Journals
ISSN - 1805-6830
DOI - 10.24984/cjssbe.2014.3.2.8
Subject(s) - marketing , business , marketing mix , service (business)
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom