Cómo cambiar comportamientos durante una pandemia: El uso de nudges para enfrentar la COVID-19

The present study explores the current situation of the use of nudges to face the COVID-19 pandemic. The paper presents theoretical and practical explanations for the use of nudges during a pandemic, as well as concrete examples, patterns and limitations of the approach. Nudges can be considered as a complementary behavioural tool to the restrictions that have been imposed in several countries. This approach can be effective in bringing the behavioural changes needed to reduce the number of infections, such as encouraging people to stay home or washing their hands on a regular basis.