The Potential of Capsule Hotel Service in Semarang | Zendy

Diena Mutiara Lemy | Zendy; Elisabeth Heidi | Zendy

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The Potential of Capsule Hotel Service in Semarang

Author(s) -

Diena Mutiara Lemy,

Elisabeth Heidi

Publication year - 2019

Publication title -

e-journal of tourism

Language(s) - English

Resource type - Journals

eISSN - 2541-0857

pISSN - 2407-392X

DOI - 10.24922/eot.v6i2.49944

Subject(s) - hospitality , tourism , marketing , service (business) , business , hospitality industry , advertising , geography , archaeology

In the last seven years, hospitality and tourism industry becomes one of the world’s fastest-growing industries (Carter, 2018). The data for this proposal are gathered from primary data (direct observation and questionnaires) and secondary data (online publications). Capsule Hotel Service provides capsule rooms for guests to stay, as well as one-stop-culinary The purpose of this feasibility research study is to see whether this business is feasible or not by looking at the marketing aspect.

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