Contribution of Female Entrepreneurs in Promoting Local Food to Support Tourism in Bali | Zendy

Putu Sucita Yanthy | Zendy; Nyoman Darma Putra | Zendy; I Komang Gde Bendesa | Zendy

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Contribution of Female Entrepreneurs in Promoting Local Food to Support Tourism in Bali

Author(s) -

Putu Sucita Yanthy,

Nyoman Darma Putra,

I Komang Gde Bendesa

Publication year - 2016

Publication title -

e-journal of tourism

Language(s) - English

Resource type - Journals

eISSN - 2541-0857

pISSN - 2407-392X

DOI - 10.24922/eot.v3i2.23985

Subject(s) - tourism , documentation , qualitative research , identity (music) , sociology , geography , socioeconomics , social science , art , archaeology , computer science , programming language , aesthetics

This study analyzed the contributions of Balinese female entrepreneurs in the culinary industry in promoting local food to support tourism in Bali. Research was undertaken in the area of Bali province and data were obtained from observations, interviews and study of literature supported by the theory of invented tradition. Eight Balinese warrior of culinaries were interviewed supported by food bloggers, literature reviews and documentation. Data were analyzed based on descriptive qualitative. The results show that Balinese female entrepreneurs have: (1) popularized Balinese food, (2) preserved the existence of Balinese food, (3) strengthened the Balinese culinary identity, and (4) supported tourism in Bali.

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