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Personal branding is imagery oneself to a be seen by the prices of other commodities appear others , how do we promote in cunning and oppression in what we would like to achieve them . Of the west a strategy is the process of the determination of a plan of the market to hold the leader of the top of the namely you focus on the long term goals with the , and with these levites were the preparation of a way worthy of or effort of how to make the purpose of the figure was reached .Samuel was done by a guy new players ( rookies ) ripped through a crowded have been on the talk among the league as the highest and the of Indonesia basketball league, because through Samuel had managed to develop into nominations new best players ( rookies of the year ) . Was used in the study a qualitative approach by a method of interviewing of resource persons who become a fan from Samuel .This study used a qualitative approach by a method of interviewing speakers who became a fans of Samuel. The research showed samuel promoting him from humble to fans , trying to professional basketball teams in direct and in life , having integrity to trusted by everybody and can be responsible for everything , more open to fans to share experiences which have so far been in a can , and consistent suitor to continuous if anything can be fix .

Studi Pemain Basket Samuel Pelmelay dalam Membangun Personal Branding Rookie of the Year Indonesian Basketball League (IBL)