Pengaruh Brand Image Judul Program terhadap Minat Menonton Program Talkshow Tonight Show Net TV

Brand image is the perception and belief held by consumers, such as those in association and embedded in consumers memories. While the notion of interest is the tendency of someone to pay attention to some activities or activities that are liked by individuals. Tonight Shows a program that has an interest in watching the influence of the appearance of the program, and the host of the Tonight Show. This study uses quantitative survey methods for respondents in Taman Royal 2, Tangerang City. The results showed the effect of brand image on the interest in watching the Tonight Show talkshow program, with the results of the correlation coefficient of 0.732. Based on the results of the coefficient of determination test, found the influence of brand image on the interest to watch the Tonight Show talkshow program has a strong influence that is equal to 53.5% and T test results obtained that Ho is rejected and Ha is accepted. Keyword: brand image, talkshow, watching interest