Pemanfaatan Social Traffic untuk Meningkatkan Page Views Pada Video “Gagasan Isengin Acil ! Leri Marah” Di Akun Youtube dan Instagram Dalang Pelo

In this digital era, new media such as Instagram and Youtube has become the most popular media, especially among teenagers. With the advanced of these new media, content creators have been using Instagram and Youtube as platform to express ideas, creativity and upload their works. One of favourable content video in Youtube is Dalang Pelo's animated content that is funny and interesting. The creator content that made the video animation, is Nur Alif Ramadhan. The author is interested in analyzing Dalang Pelo's animation because currently there are many video animations with similar content, but it still exist. The purpose of this study is to find out how publisher gets a high page view on Dalang Pelo's Youtube video. The theory used is the New Media Theory which contains the concepts of website traffic, social traffic, and high page views. The research method used is a case study with a qualitative approach. In this study, the author wants to find out how Dalang Pelo’s video utilizes social traffic strategy to increase page views on it’s Instagram and Youtube accounts through interviews, observations and documentation. The results of this study can be conclude that the creator of Dalang Pelo utilizes two social media which are currently widely used by the community. By converting these media strategically, they can get a high number of page views.