Pengaruh Viral Marketing Video Promosi Instagram terhadap Keputusan Pembelian Konsumen Bakso Goreng iONG

Current development is driving a growth for technology and media in marketing strategy. One of the marketing strategy is viral marketing. Viral marketing could be a strategy to do a promotion for delivering information from sales to consumer by social media. This research conducts to find out about whether there is any effect of viral marketing Instagram promotion video on consumer purchase decision Bakso Goreng iONG. This study uses a descriptive approach in descriptive method, with the amount of 114 respondents who were the viewers from Instagram promotion video and have purchased Bakso Goreng iONG product. The result of this research mentioned, by significance test partial effect, shows that viral marketing individually has an effect on purchasing decisions. One of the supporting component to running viral marketing is buzz, which is the content, ideas and topics from the promotional video submitted. With an interesting and clear topic about information from Bakso Goreng iONG, made the consumer has an interest to buy Bakso Goreng iONG product.