Strategi Public Relations SmartSpin PR dalam Membangun Brand Image Klien (Studi Pada Re:ON comics)

Public relations has a position and a very important role to support success of a company. However, not all companies know the application and function of public relations should be done to build the company's image. Therefore, a PR consultant appeared to help build the companies or brand image handled by presenting various creative communication strategies. Smartspin is one of the relatively new and expanding PR consultants that spreading its wings. The innovative PR strategy used by SmartSpin aims to help clients achieve their company's strategic goals. This research was conducted for explain the PR strategy used by SmartSpin in Re: ON comics as clients in building and enhancing their brand image. That approach used in this research is descriptive qualitative and with case study method. The research subject in this study is SmartSpin PR. While the object of research on this research is public relations strategy used by SmartSpin to build brand client company image. Data is collected by doing interviews, documentation, and literature study. The conclusion of this research is SmartSpin uses the PR strategy in the form of events, publications, news, community involvement to build the image of Re: ON comics.