Strategi Content Marketing Untuk Membangun Brand Awareness (Studi Kasus Video Aftermovie Djakarta Warehouse Project)

The technology of information and communication these days is increasingly growing, one of them seen from the emergence of digital media. The convenience provided by digital media to communicate and provide a lot of information, that make the company to conduct its marketing activities through digital media. One of them is done by Ismaya Live that using content marketing through social media. This research aims to determine the implementation of the strategy of content marketing Ismaya Live to build brand awareness through ‘aftermovie DWP’ video. The type of this research is qualitative by using case study method. The theories used in this research are Social Media, Content Marketing, Brand Awareness. The conclusion of this research is through the five pillars that exist in the video, make the ‘aftermovie DWP’ video as a form of content marketing successfully build brand awareness to the festival Djakarta Warehouse Project.