Maskulinitas yang Berubah: Analisis Wacana Konten Youtube Tysna Saputra

Masculinity has the understanding that a man should have a strict, male and rude attitude. A man who has a gentle nature, does not like heavy sports and others will be considered a taboo in society. Masculinity that has changed in society along with the development of the times, this is indicated by the emergence of male beauty vloggers who discuss about beauty, self-care, style of dress and so on. One of them is Tysna Saputra. Through his YouTube channel, Tysna Saputra uploaded a video titled SKIN CARE GUYS at CHILDREN COST! Tysna practices self care steps for men. This, builds men's awareness to be more able to take care of themselves and not feel taboo when doing it. The method used by the author is a qualitative research method, namely by using Van Djik's critical discourse analysis techniques. The method used is online data observation and tracking. The results of observations made by the author are that through Tysna Saputra’s video proves that a man can do beauty freely and shows that the concept of masculinity has changed in society. A man can perform self-care and beauty without reducing the existing masculinity. This is related to Van Djik's theory of analysis.