Detox Instagram Pada Self-Esteem Pengguna

Instagram is a platform that presents the self-image of someone. When users find out that using Instagram was toxic to their self-esteem, they decided to detox instagram by stopping using Instagram. This research’s purpose is to know the self-esteem’s user when doing detox Instagram. This research is based on self-concept theory, self-esteem theory, social media theory, Instagram theory, and the detox instagram phenomenon theory. This research is using a qualitative approach with a study case method for college students that stop using Instagram. Collecting data is done by deep interviews. The result in this research shows that when informants doing detox instagram, they appreciate themself, focus on upgrading their potential, and stop comparing their life to each other. Keyword: detox, Instagram, self esteem.