PROPOSIÇÃO E APLICAÇÃO PRÁTICA DE UM FRAMEWORK DE ANÁLISE DA SUSTENTABILIDADE

The rise of environmental and social businesses has required companies to consider these dimensions in their activities. With that comes the need for a methodology that allows the implementation of sustainable development in companies. There is literature in the effort to develop a strategic management model of sustainability. This article aims to contribute to this effort by identifying complementarities in other models not yet covered, and from there to propose a new framework and then make a practical application in two Brazilian companies with stocks recognized for sustainability. The method used was a qualitative study based on interviews and documents. The results indicated the possibility of complementing the template that was already being built with new contributions and has proposed a broader practice. Research into the two companies stated that they developed partially from stages of the new framework and that there is a need for more effort and more consistency in the planning of sustainability of these enterprises.