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Following the application for two new shopping centres in the city ofBraga, a medium-size city located in the North region of Portugal, the purposeof this paper is to look for evidence of the possible impacts of those commercialstructures on the retail sector of Braga. An overview of the literature allows us toconclude the strong relation between retail and cities and their town centres. Recently,the process of suburbanization and the transformation in the retail sectorput into question the role of those areas by transferring the consumption fromtown centres and traditional retail formats to new structures located on the periphery.400 questionnaires were given to consumers to analyse the consumptionhabits and the way they might change with the possible arrival of two new shoppingcentres. We have come to the conclusion that these commercial structuresare very much present in the consumption habits and in the commercial environmentof consumers. They associate characteristics like quality, animation, security,cleanness, time saving, product diversity, comfort, conviviality and parking facilitieswith that retail format. With the implantation of new shopping centres it isexpected that the existent retail sector will undergo a decrease in its importanceas a shopping destination. The data from the questionnaires allow us to concludethat it is not only the already existent shopping centres that will suffer but alsothe other retail formats. Nevertheless, a significant number of respondents do notthink of transferring the shopping they already do to the new retail structures.info:eu-repo/semantics/publishedVersio

The prospective impact of new shopping centres on the retail structure of Braga