Open AccessGauge the Effects of Targeted Advertising along the Consumer Funnel
Author(s) -
Ran Zhang,
Daniel Zantedeschi,
Shivendu Shivendu
Publication year - 2019
Publication title -
proceedings of the ... annual hawaii international conference on system sciences/proceedings of the annual hawaii international conference on system sciences
Language(s) - English
Resource type - Conference proceedings
eISSN - 2572-6862
pISSN - 1530-1605
DOI - 10.24251/hicss.2019.102
Subject(s) - funnel , leverage (statistics) , online advertising , advertising , targeted advertising , complementarity (molecular biology) , social media , business , search advertising , computer science , marketing , engineering , world wide web , machine learning , the internet , genetics , mechanical engineering , biology
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