Impact of Consumer Perception Towards Purchase of Clothing

The clothing manufacturers, designers, dealers, wholesalers and retailers in tuticorin district produce and sell clothes at reasonable prices utilizing recent technology comparatively in metropolitan cites. The shopping Centers are designed and promoted to serve diverse groups of consumer with widely differing needs. The advanced technology has enhanced the beauty of dress and sense with embellishment as each and every age group personality affords their wardrobe according to their taste and preference. Clothing acts as a symbol of belonging or alternation for every consumer. Consumer satisfaction arise when the clothing manufacturers provides them with benefits that satisfy their needs and wants. The study focus on consumer’s perception about purchasing behavior, clothing element and fabric composition, promotional strategy and factors influencing clothing behavior.