The Effects of Branding in the Marketing of Locally Manufactured Products in Ghana- A Case of Chocho Industrires Limited

Most companies and customers unfortunately, do not see the value or part, branding plays in enhancing ot only the value of the product but also the image of the company. In view of this, the new competition is not between what companies produce in their factories, but between wha t they add to their factory output in the form of p ackaging, services, advertising, branding, consumer advice, f inal delivery arrangements, warehousing and other th ings that people value. It is against this background that the resea rcher seeks to identify the effects of branding in the marketing of locally manufactured products in Ghana, with specifi reference to Chocho Industries Limited. The object ives of the study were: