Relationship of Customer Service Satisfaction with Financial Investor’s Marital Status and Family Type at General Insurance Corporation of India | Zendy

A. Muthukrishnan et.al. A. Muthukrishnan et.al. | Zendy

Open Access

Relationship of Customer Service Satisfaction with Financial Investor’s Marital Status and Family Type at General Insurance Corporation of India

Author(s) -

A. Muthukrishnan et.al. A. Muthukrishnan et.al.

Publication year - 2017

Publication title -

international journal of sales and marketing management research and development

Language(s) - English

Resource type - Journals

eISSN - 2249-6939

pISSN - 2249-8044

DOI - 10.24247/ijsmmrdaug20173

Subject(s) - corporation , business , service (business) , customer satisfaction , marital status , finance , marketing , sociology , demography , population

In today’s global competition, establishment of exc llent customer satisfaction is paramount to the su ccess of any business. This study was aimed to establish the difference among the marital status and type of fam ily of GIC of India’s customers with their customer service satisf action. A sample of 550 GIC customers were undergone a survey using customer service satisfaction scale, develope d and tested by the researcher in his previous rese arch. With the help of SPSS statistical tool, the collected data was analy zed. The overall customer service satisfaction diff ers with the customer’s family type and Marital status.

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