Strategic Retail Loyalty and M - Commerce – A Winning Step for Future Prospective

Complexity of modern business is helping managers t o innovate new strategy to retain the customer in competitive environment. To ensure a long lasting r elationship, organizations are offering certain sal es promotional activities to attract the customer. Customer finds it is beneficial to join such program as they can e arn rewards for purchasing the same product from the same organizat ion. Through loyalty programs, organization can pot entially gain more repeat business, get opportunity to cross-sell and obtain real time data about buying behavior of the customer which can be use for various marketing activities. This w ill also help to reduce the supply of substitute pr oducts.