Online Shopping Behavior in Fashion Apparel at Chennai (India), A Study | Zendy

Mohanraj. P et al. Mohanraj. P et al. | Zendy

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Online Shopping Behavior in Fashion Apparel at Chennai (India), A Study

Author(s) -

Mohanraj. P et al. Mohanraj. P et al.

Publication year - 2017

Publication title -

international journal of retail management and research

Language(s) - English

Resource type - Journals

eISSN - 2319-4502

pISSN - 2277-4750

DOI - 10.24247/ijrmrdec20171

Subject(s) - clothing , advertising , business , internet shopping , fashion design , marketing , computer science , geography , the internet , world wide web , archaeology

Online shopping, merchandise sold through online using internet either through their own network or by various shopping sites – includes, a market place which has been proven to be cost effective and less time consuming, providing a major advantage to the consumer of having all in one platform. In this study, an attempt has been made to study the online shopping behavior in fashion apparels at Chennai.

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