Purchase Behaviour of Indian Customers Towards Environment Friendly Motor Vehicles | Zendy

Makarand Upadhyaya | Zendy

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Purchase Behaviour of Indian Customers Towards Environment Friendly Motor Vehicles

Author(s) -

Makarand Upadhyaya

Publication year - 2017

Publication title -

international journal of mechanical and production engineering research and development

Language(s) - English

Resource type - Journals

eISSN - 2249-6890

pISSN - 2249-8001

DOI - 10.24247/ijmperddec201712

Subject(s) - environmentally friendly , business , advertising , transport engineering , automotive engineering , marketing , engineering , ecology , biology

At the present time lot of customers in India are buying environment friendly motor vehicles like hybrid and electric vehicles. Therefore, this study was performed to recognize the factors that influence the purchase intention of buying environment friendly motor vehicles among Indian customers. Information is collected from 125 vehicle owners using a structured questionnaire. According to regression analysis, awareness of environment friendly motor vehicles, environmental familiarity and subjective norms has a considerable influence on purchase intention of environment friendly motor vehicles in India.

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