The Application of Online Social Media in a Thai Tutorial School,A Case Study of Echo Aviation, Thailand

This research aimed to study the using of online so cial media in the Echo Aviation Tutorial School Thail and, and to assess the opinion of students, about using o line social media in this school. Purposive sampl ing was employed. The participants were Executive School Director and t he twenty students, who enrolled in English for Communi cation. There were two research instruments in this study : 1) the structured interview form, and 2) the opinion a ssessment form. The content validity was examined by three experts i n the area of educational studies. The IOC value was between 0.67 – 1.00. The data analysis was divided into two parts: 1 ) qualitative data were analyzed by content analysis , and 2) quantitative data were analyzed by arithmetic mean a nd standard deviation. The results were shown as foll ows: 1) The benefits of using online social media in thi s school were revealed in three aspects: 1.1) it was used for notifying the school information conveniently, rapi dly, and saved cost for school administration, 1.2) it can promote the students’ class participation in real time continua lly, and 1.3) it increased the students’ learning a chievement scores by their potential. 2) The assessment of students’ opinion was in the h igh level (x ̅= 4.29, SD = 0.65). There were two recommendations of this study. The sch ool ought to explain the using of all functions in online social media to students in more details and compar e the using of online social media proper with the s chool for instruction.