Constraint Analysis in Marketing of Potatoes in Telangana State of India

In Telngana state, Medak district alone accounts for more than 50 per cent of total production of potatoes, which is having suitable environmental conditions and soils for potato cultivation in rabbi season. The Garrett ranking analysis of constraints faced by the farmers reported that, price fluctuations was ranked as the most important constraint with mean score value 77.96, followed by lack of storage facilities (71.78). Wholesalers and retailers reported that, the major constraints felt by them was more spoilage losses (80.80), followed by fault in weighing (73.00). There is a need for providing facilities/ concessions for promoting the export of the produce, in case of glut in the market to stop the distress sale. Production price should be stabilized by fixation of minimum and maximum prices. Provision of cold storage facilities nearer to farmers at village, which mainly controls the cost of seed potato, need to purchase the produce from the farmers directly to increase the producer share in consumer rupee are some of the policies, raised from the study.