English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Received: December 24, 2019 Accepted: January 27, 2020 Published: January 31, 2020 Volume: 3 Issue: 1 DOI: 10.32996/ijllt.2020.3.1.23 Audience fragmentation in the internet era is present also in Kosovo. The few studies of this topic in Kosovo make this article very important as it first studies the Kosovar audience in this form. The research question in this paper is: What kind of fragmentation is most prevalent in the Kosovo audience? Fragmentation of the audience is divided into two types, ranging from access to fragmentation media and access to the user as fragmentation. The research is based on two main methods, survey, and the comparative method. To measure the audience in the case study, a survey was conducted with 1051 Kosovo citizens from seven main regions of Kosovo. This paper finds that audience fragmentation in Kosovo occurs due to several factors. In terms of the type of media, fragmentation is mostly attributed to new types of communication that have a high frequency of use. As for demographic fragmentation, young people are the ones who mostly use new media. KEYWORDS

Fragmentation of the Media Audience in Kosovo in the Era of the Internet