Instagram as a Platform to Capitalize on the Photo-Journalists’ or Freelancers’ Work

As a dominating trend in journalism is the measurement of its success related to social media platforms and their users. Off ering the opportunities to get and to deliver real-time photos, Instagram creates a new way to present news stories, and to fi nd new audiences. us, Instagram becomes not only a portal and a portfolio of photos, and also a good tool by journalists, freelancers, and photographers. Consequently, this paper follows two specifi c goals. e fi rst goal aims to collect a big volume of data from Instagram, and to analyze them; the second goal exploits the professional potential of the platform from the photojournalists and freelancers’ perspective, in the context of delivering of visual content. Even though we expected the results of this research to show a great connection between people, the social networks generated on the Instagram, created either by hashtags or by geo-location, are li le connected. However, it can be observed that the information fl owing between the participants is between the infl uential persons in the networks, and they are photo-journalists. e main conclusion shows that photographers and freelancers use Instagram to capitalize on their work, to be known and to have more appreciations, but also to gain jobs.