The Innovation Source of a News Television Business Model

The technological revolution altered both the demand-offer ratio and the consumption patterns of media products. The competitive dynamics forced entrepreneurs and managers to rethink business models and led the Romanian news televisions to find new sources of income in order to be able to operate. Media market researchers have found that the traditional business model of television (selling TV advertising) is outdated and recommended the approach to innovation. In Romania, on a market in which there are about 700 televisions, the ones from the news niche compete not only with each other, but try to get the largest share of the revenues earned from television advertising. Shaping a business model in context with the market is necessary for these media organizations in order to become competitive. Romanian news televisions have found sources of innovation in terms of revenue that helps them to operate. This article pursues only the financial component of the business model in an attempt to identify whether there are other sources of income for news televisions than the traditional news1.