Open AccessA Content Analysis of Appeals in Food and Beverage TV Commercials
Author(s) -
Işıl Özgen,
Huriye Toker
Publication year - 2019
Publication title -
journal of media research
Language(s) - English
Resource type - Journals
eISSN - 2559-1983
pISSN - 1844-8887
DOI - 10.24193/jmr.34.2
Subject(s) - advertising , persuasion , appeal , taste , product (mathematics) , highbrow , psychology , business , food science , marketing , political science , mathematics , social psychology , chemistry , art , geometry , literature , neuroscience , law
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