The How-to Video: An Exploratory Study on a Popular User-Generated Genre | Zendy

Maria Purcariu | Zendy

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The How-to Video: An Exploratory Study on a Popular User-Generated Genre

Author(s) -

Maria Purcariu

Publication year - 2019

Publication title -

journal of media research

Language(s) - English

Resource type - Journals

eISSN - 2559-1983

pISSN - 1844-8887

DOI - 10.24193/jmr.33.4

Subject(s) - amateur , exploratory research , the internet , domain (mathematical analysis) , phenomenon , popular culture , online video , computer science , advice (programming) , world wide web , multimedia , media studies , sociology , history , mathematics , epistemology , social science , mathematical analysis , philosophy , archaeology , programming language

Given the increased tendency to turn to the Internet to look for advice and the simultaneous rise of the amateur culture in the online medium, this research aims to explore the characteristics of a type of tutorial associated with the phenomenon, namely the how-to video. In this regard, it examines a corpus of 250 YouTube channels that contain such videos. The study looks over the language of the content, the domain it belongs to, and the type of its creator. The results reveal several specificities of the genre depending on the criteria considered.

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