Open AccessTailoring Design Development and Ideation in Catering To Industry Demands
Author(s) -
Fadila Mohd Yusof,
Azmir Mamat Nawi,
Ahmad Hariza Hashim,
Ahmad Fazlan Ahmad Zamri,
Abu Hanifa Ab Hamid,
Hasnul Azwan Azizan
Publication year - 2017
Publication title -
social and management research journal/social and management research journal
Language(s) - English
Resource type - Journals
eISSN - 0128-1089
pISSN - 1675-7017
DOI - 10.24191/smrj.v14i1.5282
Subject(s) - syllabus , process (computing) , engineering management , process management , industrial design , knowledge management , computer science , order (exchange) , engineering , business , psychology , mathematics education , mechanical engineering , finance , operating system
Design development is one of the processes in the teaching and learning of industrial design. This process is important during the early stage of ideas before continuing to the next design stage. This study was conducted to investigate the comparison between academic syllabus and industry practices whether these processes are highly dependent on the idea generation and interaction related to the designer or to the student itself. The data were gathered through an observation of industry practice during conceptual design phase, teaching and learning process in academic through Video Protocol Analysis (VPA) method and interviews with industry practitioners via structured and unstructured questionnaires. The data were analysed by using NVivo software in order to formulate the results. The findings may possibly contribute to the teaching and learning processes especially in the improvement of industrial design syllabus in order to meet the industry demands.
Keywords: design development, industrial design, industry demands