An Analytical Study of Impact of Socialization on New Employee Retention in 5 Star Hotels

Employee attrition is the biggest problem across the sector. Considering growth rate of hospitality industry, the requirement of manpower is huge in the sector, but the sector witnesses considerable attrition. The attrition rate amongst the employees who havent completed 1 year in the organization is high. During this study the researcher tried to link between socialization of employees and employee attrition & socialization of employees and work culture. The available data suggests that not much research on the said line is been conducted in India. The study is based on quantitative and descriptive research. The primary data is collected from employees and HR dept. employees of six 5-star hotels in Pune city, India. The study suggested that new employee socialization is definitely a tool to ensure new employee retention but it is not the sole solution of attrition. The new employee socialization positively helps the organization to maintain healthy work culture as well. Based on the findings the researcher has designed a new employee socialization process, which may help the sector tackle the new employee attrition problem with the help of proper socialization. A well conducted new employee socialization program wherein efforts are taken to create correct image of company amongst prospective employees, answering all the possible questions of new joiners, providing information about all the aspects helps the new joiners to get in functional mode and become culturally fit in the organization. This may help the organization to retain the new joiners in long run. This study of new employee socialization in the hospitality industry from the perspective of reducing their attrition would make a significant contribution in existing information on the subject.